CYCLISTS DON'T ALWAYS GET WHAT THEY WANT

August 28, 2017

You ride when you can.

Most of our customers have busy lives. They're great people, good people with a lot of passions and commitments. Cycling is one of them.

Consequently they don't always get that cool morning riding time. Urgency's, emergencies and other conflicts over time are always popping up. And just like race day you adapt or your die or you miss the ride.

We made Spruzza for "such a time as this." It's the most effective tool on the market for beating the heat. We aren't encouraging you to ride when it's hot but we are giving you the right tool for dealing with it when you face the heat.

You can't always avoid the heat, acclimate enough or deal with all the consequences of overheating. Sometimes you just need "A Cooler Way to Ride", on the bike, all the time.

Keeping your skin 15-25 degrees [F] cooler is a significant benefit that can improve nearly every facet of riding in hot weather. Your head, face, ears and neck are one of the most thermally sensitive and efficient places on your body for shedding heat. Keeping your head  constantly cooler is one of the smartest and most beneficial things you can do.

It can lower risks of heat illness or stroke, lower rates of dehydration, lower RPE, improve cardiac output to the working muscles, improve GI blood flow, and lower risks of cognitive impairment from overheating.

There are three barriers for sustained performance when riding in the heat: Hydration, Fueling and Cooling. Don't fall behind any of these curves because it's nearly impossible to catch up.

 

 

 




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